1. Establish Goals
Setting clear goals is the first step to creating an effective digital marketing strategy. We refer to it as The Four “W”’s: Who, What, Where & When.
- Who is your target demographic? Identifying your target audience is the foundation on which the campaign will be built.
- What results you trying to achieve? Getting high-quality website traffic, the downloading of visitor guides or tracking foot traffic are examples of goals that some of our clients have identified.
- Where do you want to focus your efforts? By identifying where your target audience is allows you to concentrate efforts and maximize your results.
- When is the optimal time to run the campaign? For example: Is it year-round or seasonal?
Once these overall goals are established, developing the specifics of the plan is much more strategic and more likely to generate measurable results to achieve your goals.