Vinay Goel, a privacy engineer on the Google Chrome team, described how despite considerable process, it’s become clear that “more time is needed” across the ecosystem to get this right.
“For Chrome, specifically, our goal is to have the key technologies deployed by late 2022 for the developer community to start adopting them,” Goel wrote in a blog post announcing the news.
“Soon we will provide a more detailed schedule on privacysandbox.com, where it will be updated regularly to provide greater clarity and ensure that developers and publishers can plan their testing and migration schedules,” Google’s Goel wrote.
After this, Google Chrome will start to phase out support for third-party cookies over a three-month period in 2023.
While this announcement has led to a collective sigh of relief throughout the advertising industry, here at MediaOne we have been building successful targeting strategies that don’t rely on third-party cookies since day one. We are uniquely positioned to help our clients navigate the “No-Cookie” world.