In the digital marketing arena, customer acquisition is, quite simply, the process of inducing prospects to become one of your customers. Today’s buyers of any product or service often do their primary research online prior to making a purchase. Accordingly, the options and digital solutions for acquiring customers are dependent on who you’re trying to reach, where you want to reach them and at what point they’re at in the purchase decision process.
Successful digital customer acquisition enables prospects and potential customers to find your product or service offerings through the online channels of relevance or interest to them. A cost-effective digital customer acquisition strategy of developing a continuous flow of new customers is the key to achieving your ultimate goal of increasing your business and marketshare.