Programmatic Media

Programmatic is the best combination of targeting, reach, frequency, and performance to succeed in reaching your best prospects to deliver measurable results and ROI.. Programmatic includes many channels such as display and native advertising, audio or video, and out-of-home. Programmatic reaches all screens, e.g. Smartphones, tablets, laptops, and PCs.

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Programmatic refers to buying, selling, or placing ads on relevant digital networks through an automated process. It’s an efficient and scalable way to reach the people interested in your product, service or destination. Programmatic campaigns will help you optimize digital advertising spend, improve results and drive more traffic to your website.

Our platform targets people based on both search behavior and the content they are engaging with. Keywords related to that content are analyzed and users are targeted using other marketing tactics like display, native, pre-roll video and of course, paid search.

We go way beyond a click through rate (CTR) and tell you what’s happening, why and how to improve it based off the post-click data in Google Analytics. We will even show you how organic traffic is affected

 

By the end of 2023, programmatic advertising spend is projected to reach over $140 billion:

Programmatic media reaches your prospects while they’re engaging in various digital activities:

MediaOne builds customized audiences for programmatic media to ensure your digital ads reach the prospects most likely to be interested in your product, service, or destination.