The Digital Blueprint
You need a plan
The Digital Blueprint is an in-depth, comprehensive and strategic plan to maximize your digital marketing results. Rather than just launching tactics and hoping for the best outcomes, the 6-step Digital Blueprint becomes the guide to building your brand awareness and increasing your business.
See How It Works
Collaboration
MediaOne will meet with you and your team to identify the specific objectives and conversion goals you want to reach via your digital marketing efforts. In addition to discussing what you offer, your customer profile, what they’re interested in, market segments, target markets and so forth, we’ll discover your goals.
Do you want to…
- Build brand awareness?
- Generate more website traffic?
- Maximize customer engagement?
- Develop and activate content?
- Grow your opt-in database?
- Enhance customer lifetime value?
- Increase e-Commerce sales?
- Optimize your digital ROI?
Research
Next, MediaOne will conduct and review research to glean as much relevant background information as possible, prior to recommending the strategies and solutions for your campaign. Special attention will be given to the key words and key phrases currently driving traffic to your website, any available customer profile info, as well as Google Analytics for additional observations and insights.
Strategies
After identifying your goals and objectives and reviewing the research, the Digital Blueprint enables development of your customized strategies and target audiences for your digital campaign. This helps to ensure you will achieve your goals and generate results, not just impressions. Your goals and objectives, research, and strategies represent the foundation for your Digital Blueprint.
Execution
After you have reviewed and approved the recommended strategies and solutions designed to generate results based on your identified goals and objectives, your campaign will launch. On-going and comprehensive measurement of all solutions running occurs as your campaign is underway.
Optimization
While many firms use the Emeril “set it and forget it” approach to digital marketing, the Digital Blueprint provides for optimizing your campaign on a weekly basis. This not only maximizes your outcomes, but also enables you to adjust on the fly to move resources to the solutions that may be outperforming others. Quite simply, upon your approval, if one solution is working better than others, you’ll be able to cut back on the solution that isn’t performing as well and increase those that are.