MeetNKY has served as Northern Kentucky's official tourism and convention services bureau for more than 40 years. As a lean, highly effective team, they are known for moving quickly and building strong partner relationships across the region. With Cincinnati just across the river, MeetNKY recognized an opportunity to further elevate Northern Kentucky’s distinct meeting appeal alongside a well-established neighboring market.
Julie Kirkpatrick, President & CEO of meetNKY, saw an opportunity to scale the organization’s impact by complementing the team’s strengths with additional operational and marketing support. She brought on MediaOne to implement a 2.5-year custom integrated program designed to expand visibility, strengthen the meetings pipeline, and allow the meetNKY team to stay focused on driving destination excitement and partner engagement.
Bringing Sustainable Meetings Growth Engine
When meetNKY and MediaOne partnered, the focus was on building a repeatable, efficient system to support long-term meetings growth, including:
-
Enhance and maintain a high-quality meeting planner database
-
Proactively engage and nurture qualified planner relationships
-
Execute a meetings-centric digital marketing campaign to support ongoing demand
The program ran from July 1, 2023 through December 31, 2025. MediaOne supported meetNKY by strengthening CRM hygiene and activating early-stage prospecting, delivering warm, high-intent leads to the sales team.
To continue to fill the pipeline, MediaOne started a meetings-centric digital marketing campaign targeted to event planners. This approach expanded meetNKY’s existing sales efforts into a full-funnel program—continuously attracting qualified leads while helping the team prioritize the opportunities most likely to convert.
Over the 2.5-year engagement, meetNKY saw increased engagement from hotel partners, generated 137 quality RFPs/RFIs, and delivered 1,211 proactive sales prospecting touches. Nearly 4,000 accounts were organized and enriched within meetNKY’s database, strengthening long-term sales readiness.
“Our team knows Northern Kentucky intimately—it wasn’t about changing how we sell, but about adding the right support to amplify what we already do well,” Kirkpatrick said. “Right after our first meeting with MediaOne, I knew that with their support in building a sustainable infrastructure, we were about to build a strong and winning strategy together.”
.png)
.png)
.png)