M1 News

1 min read

How Travel South Dakota’s Brand Alliance Turned Winter Into a National Adventure Story

South Dakota is widely celebrated for its warm weather landscapes and open air adventure. But winter, too, holds a story worth telling – one filled...

2 min read

How Destination Augusta Made a Strategic Bet on Smarter Meetings Growth

Augusta, Georgia — known as the “Feel Good City” and set along the Savannah River — is a compelling meetings destination with diverse offerings and...

2 min read

Visit Jacksonville Brings Its Surf Community to Life Through a Strategic Brand Alliance

Jacksonville, Florida is popular for travelers on the hunt for beaches and sunshine — but Katie Mitura, CMO of Visit Jacksonville, saw a strategic...

2 min read

Pinehurst Expands Visitor Appeal Through Digital Storytelling

Visit Pinehurst, Southern Pines, Aberdeen Area has promoted the world-renowned golf destination in North Carolina for four decades. But as brand...