MediaOne Welcomes Patrick Higgins as Vice President of Brand Partnerships to Enhance Strategic Partnerships and Industry Leadership

ATLANTA, GA – October 1, 2025 – MediaOne is proud to announce the appointment of Patrick Higgins as its new Vice President of Brand Partnerships. This strategic appointment highlights MediaOne's ongoing commitment to deepening its expertise and reinforcing its position as a leader in integrated marketing solutions across the tourism, healthcare, and financial services sectors.   

Higgins’ 20+ years of experience includes executive positions at prominent destination marketing organizations (DMOs) including Visit Salt Lake, the Greater Palm Springs Convention & Visitors Authority, and Reno-Tahoe USA. In his new role at MediaOne, he will use that real-world expertise to create innovative marketing, media, and experiential events to help clients navigate industry trends. 

"We are thrilled to welcome a leader of Patrick's caliber to the MediaOne team," said Jason Fulvi, MediaOne Chief Revenue Officer. "Patrick's extensive background and proven success in both the destination marketing and global events industries align perfectly with our mission to help clients achieve bold growth and meaningful impact." 

Higgins’ impressive background includes senior executive roles at leading industry organizations such as Meeting Professionals International, Informa Connect, and Connect Meetings + BizBash. This blend of experience provides him with a unique perspective on the challenges and opportunities facing brands in the travel and tourism industry. 

Widely recognized as an industry thought leader, Higgins has served on advisory boards for destinations like Austin, Portland, and San Diego and has been a featured speaker at global conferences, including IBTM World. 

About MediaOne

MediaOne is a strategic marketing partner that helps organizations turn business objectives into integrated marketing strategies by bridging team gaps, optimizing performance, and driving better results. MediaOne works with tourism, financial institutions, healthcare, and consumer brands to fuel smart growth and help clients do more with less.