M1 News

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Maryland Association of DMOs Names Mike Robertson as 2025 Partner of the Year

We are excited to announce that Mike Robertson, VP Brand Partnerships and Director of Culture was awarded Partner of the Year at this year’s MDMO Annual Conference. Our partner from Talbot County, Cassandra Vanhooser was also recognized as the MDMO...

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Why Server-Side Tracking is the Future of Digital Marketing

Data is critical for marketing leaders to understand how campaign strategies perform and demonstrate success to stakeholders. However, we’ve spent...

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How AI Is Transforming Digital Marketing

AI is rapidly transforming marketing, but it’s not a silver bullet - and it’s not without risk. As brands grapple with the ways AI adoption is...

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MediaOne Welcomes Patrick Higgins as Vice President of Brand Partnerships to Enhance Strategic Partnerships and Industry Leadership

ATLANTA, GA – October 1, 2025 – MediaOne is proud to announce the appointment of Patrick Higgins as its new Vice President of Brand Partnerships....

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MediaOne Appoints Adam Bridgeford as Vice President of Brand Partnerships to Drive Strategic Growth

ATLANTA, GA – August 26, 2025 – MediaOne is pleased to announce the appointment of Adam Bridgeford as its new Vice President of Brand Partnerships....

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You've Launched - Now Let's Talk About What Comes Next

For most DMOs and CVBs, July 1 marks more than just a new fiscal year. It’s also the green light for new campaigns, new goals, and a fresh batch of...

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MediaOne Appoints Jenny Rose as SVP of Brand Growth Strategy to Drive Bold Growth for Client Brands

ATLANTA, GA (June 23, 2025) – MediaOne welcomes Jenny Rose as its new Senior Vice President of Brand Growth Strategy. This appointment reinforces...

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Merging AI and HI to Reach Your Target Audience

In travel and tourism, timing is everything. Getting the right message in front of the right person at the right time—it’s not just a goal, it’s the...

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Why Google PMax Isn't the Best Choice for Transparent, Effective Advertising

Google Performance Max (PMax) campaigns have been touted as the future of advertising, promising to simplify management and improve performance...

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Why GA4 Can Feel So Difficult & How Looker Studio Makes It Easier

Google Analytics 4 (GA4) was supposed to be the next big evolution in analytics, but for many marketers and business owners, it felt more like a...

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