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Traditional CTRs don’t tell you anything. Engagement does.

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How Travel South Dakota’s Brand Alliance Turned Winter Into a National Adventure Story

South Dakota is widely celebrated for its warm weather landscapes and open air adventure. But winter, too, holds a story worth telling – one filled...

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How Destination Augusta Made a Strategic Bet on Smarter Meetings Growth

Augusta, Georgia — known as the “Feel Good City” and set along the Savannah River — is a compelling meetings destination with diverse offerings and...

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Visit Jacksonville Brings Its Surf Community to Life Through a Strategic Brand Alliance

Jacksonville, Florida is popular for travelers on the hunt for beaches and sunshine — but Katie Mitura, CMO of Visit Jacksonville, saw a strategic...

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Pinehurst Expands Visitor Appeal Through Digital Storytelling

Visit Pinehurst, Southern Pines, Aberdeen Area has promoted the world-renowned golf destination in North Carolina for four decades. But as brand...

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Maryland Association of DMOs Names Mike Robertson as 2025 Partner of the Year

We are excited to announce that Mike Robertson, VP Brand Partnerships and Director of Culture was awarded Partner of the Year at this year’s MDMO...

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Why Server-Side Tracking is the Future of Digital Marketing

Data is critical for marketing leaders to understand how campaign strategies perform and demonstrate success to stakeholders. However, we’ve spent...

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How AI Is Transforming Digital Marketing

AI is rapidly transforming marketing, but it’s not a silver bullet - and it’s not without risk. As brands grapple with the ways AI adoption is...

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MediaOne Welcomes Patrick Higgins as Vice President of Brand Partnerships to Enhance Strategic Partnerships and Industry Leadership

ATLANTA, GA – October 1, 2025 – MediaOne is proud to announce the appointment of Patrick Higgins as its new Vice President of Brand Partnerships....

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MediaOne Appoints Adam Bridgeford as Vice President of Brand Partnerships to Drive Strategic Growth

ATLANTA, GA – August 26, 2025 – MediaOne is pleased to announce the appointment of Adam Bridgeford as its new Vice President of Brand Partnerships....

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