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2 min read
Google Analytics 4 (GA4) was supposed to be the next big evolution in analytics, but for many marketers and business owners, it felt more like a daunting, overcomplicated maze. As the successor to Universal Analytics, GA4 is designed to be more...
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3 min read
Artificial intelligence (AI) is no longer a distant afterthought; it’s here, reshaping how destinations and attractions connect with travelers. From...
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#1 Programmatic Platform AI Integration… Of Course Starting right off with the largest overarching trend of AI. While programmatic platforms have...
5 min read
Travel demand continues to rise an estimated 3% in 2025, representing 9% of this year’s global GDP. 69% of consumers stated they’ll focus more on...
4 min read
A new year paves the way for new mar-tech and ad-tech offerings, and social media platforms are no different. According to a recent study by Kepios,...