The Corvette Store website was not selling product, the website was broken with many issues including product feeds, SEO and more. Competition is also fierce with many websites selling Corvette gear.
MediaOne started by auditing the website and other platforms connected. A phased plan was developed to get sales back on track in time for Christmas season including multiple ad channels, SEO along with closer communication between all partners.
Year one, sales grew from $0 in February and March to quickly get back on track then growing year-over-year in Christmas season by 10%. Fast forward to 2022 and since MediaOne’s campaign started sales are up 11.8% improving as time goes on.