Data & Analytics

Do you know all you want or need to know about your customers? MediaOne provides customized research to help identify your customers, where they’re coming from, what they’re interested in, how much they’re spending, and, as importantly, help to determine if your digital marketing campaigns are working.. The research is scalable based on the amount and type of data you’re interested in. Once the research is completed, MediaOne will provide comprehensive reporting with key insights and observations to help you develop strategies based on your goals and objectives to maximize outcomes for your digital marketing.

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Types of Analytics & Reporting from MediaOne

Base Reports

Custom live dashboards are the base of our reporting with integrated data from our platforms, Google Analytics and anything else specific to your brand. The dashboards are very robust showing insights and optimizations from our advertising to general things we see that could be improved like website enhancements and SEO. From there, many other bolt ons are available.

Foot Traffic Reports

These reports determine if your digital marketing is working. Did the people who saw your ads actually visit your destination, festival, attraction, or place of business? 

  • How many customers did you get?
  • What specific ads did they see?
  • Where did they come from?
  • Where else did they go or shop on their visit?
  • Which digital channel generated the most business?
  • What are the demographics of my tracked customers?
  • Which geo-targeted markets generate the most customers?

Feeder Market Reports

These provide an overview of all of the visitors or customers who travel to a specific destination, attraction, or places of business whether or not they saw your advertising.

  • Where are your customers coming from?
  • When are they coming?
  • What’s their average HHI – household income?
  • What are their demographics?
  • What brand affinities do they have?
  • What is their length of stay? Day trippers or overnight stays?

Credit Card Transaction Reports

Do you want to know what categories, e.g. retail, lodging, dining, attractions where your customers are spending their money while in your area?

  • Point of sale data from major brands
  • Transaction data and spend amounts
  • Where else did they spend?
  • Demographic insights
  • Brand affinity
  • Demographic insights

 

 

We look at the data
to create the most powerful advertising strategy