Reaching your desired audience with relevant ads and content is the goal. We use the power of data to effectively deliver the right message at the right time. We have proven strategies that make the whole process easy and successful. We begin by identifying the decision-making process then create effective campaigns for reaching that audience.
It’s all about who you are targeting, and data leads the way. We use the latest technology to identify your target audience. There are basically five strategies we use to accomplish this:
Contextual Targeting is delivering digital ads to website pages with relevant content as seen in the example below. Contextual placements also include ads delivered to a user after they have visited a relevant site.
We first determine how people find your website organically, what words they are searching with and what pages they are landing on. This information gives us the SEO wisdom and insight we need to create and expand your Keyword library. In addition, we strategically use the Google Keyword Research Tool to out-bid competitors Keyword purchases. This gives our partners the competitive edge in the SEO Keyword bidding wars.
We can now target mobile devices based on their current or past locations. Geotargeting can pinpoint a specific store, attraction, or just about anything and deliver a relevant message to anyone close by. For instance, as someone passes by visitor center, we can deliver an ad with a destination opportunity or discount.
Affinity Targeting is based on long term online behavior and specific interests. Examples include frequent beach travelers, hikers, foodies, business travelers etc.
This is digital marketing, across all devices, that follows users who have been to your site. Once they leave your site, we can track their online activity and continue to deliver your message for an extended period. This can be implemented across multiple channels with native, display, Facebook and more.