Beyond Static Banners: Boost Your CPG Brand’s Engagement with Rich Media

In the ever-evolving advertising world, CPG brands must think outside the box to capture their audience’s attention. It’s time to break free from the limitations of static banners and embrace the power of interactive, rich media creatives.

You can significantly improve engagement and customer acquisition by leveraging these innovative ad formats, ensuring your brand stands out. So, let’s dive in and explore these game-changing display advertising strategies that will revolutionize your marketing campaigns.

Shoppable Ads

Shoppable ads are a great way to drive sales and increase revenue. They allow you to tie directly into your e-commerce feed, so you can easily retarget customers who have abandoned their carts. You can also deliver ads to highly targeted audiences with specific products.

Shoppable ads are a fantastic way to improve ROI. They’re also easy to create and can be customized with your brand’s colors, logo, and other design elements. Plus, they allow you to track the performance of each ad so that you can see which ones are working best and optimize accordingly.

Carousel Ads

Carousel ads are a great way to showcase your product line. They’re especially effective when you highlight several products related to season or interest, like summer gear for kids or swimwear for adults.

Carousel ads work best when they’re created with a specific purpose in mind–for example, if you want to show off all the different styles of flip-flops available at your store. The best part about carousels is that they can be customized based on each brand’s needs.

In-Banner Video

In-banner video is an innovative way to leverage visual assets nontraditionally and helpful addition to your omnichannel video campaign. In-banner videos can be used to show how-to videos, promotional videos, or even videos of products in action. The video is placed in a banner ad, which can be seen on desktop and mobile. Depending on the placement, the video will play automatically once the user clicks on the banner or when the user hovers over it with their cursor.

Social Mirroring Ads

Social Mirroring Ads essentially replicate the look and feel of popular social media platforms, allowing your advertisements to blend seamlessly with the user’s browsing experience. By doing so, you can capitalize on the familiarity and trust associated with these platforms, increasing the likelihood of engagement and conversion.

Choose from a variety of available designs, including Facebook, Instagram, LinkedIn, Pinterest, TikTok, and YouTube, to seamlessly integrate your social content into your display advertising strategy. Social Mirroring Ads provide an unparalleled opportunity to capitalize on your existing social success, fostering increased engagement and driving higher click-through rates for your CPG brand.

If you’re looking for effective CPG advertising and marketing strategy, and are looking for creative ways to reach your target audience, display ads could be the perfect solution. Contact MediaOne today to learn more about how we can help you create an effective campaign that gets results!