Video Delivers Visitors
By keeping your site visible, video helps bring people to your site. Then, it goes a step further and helps keep them around too. Now that’s hospitality.
Bringing visitors to your door.
Turns out, video is quite the invitation. If you produce it and put it out there, the odds do get better that they will come. Here are the numbers.
- Blog posts with videos attract nearly 3x more inbound links than text-only posts.3
- When compared to click-through rates on plain-text based content, video click-through is 41% higher, which means traffic to your site, more brand awareness, and a better ROI for your content creation efforts.1
- DIY Thumbnails for the win. Google adds its own to help showcase your videos in search results, but when you add in thumbnails yourself, and those result in a click, guess what? The click goes to your site – not to YouTube. When Google adds its own thumbnails, you’re getting visibility. But when you add them, you get visitors. People at your doorstep. Data shows adding a thumbnail yourself can double your search traffic.1
Keeping visitors at the party.
Once visitors are on your site, video becomes more than just the greeter. It’s the host with the most, giving people a reason to stick around a little longer. When video is present on a web page, time on-site, and average visit duration both increase. Here are the numbers to consider.
- When you have a video on your site, ComScore data shows people stay on an average of two minutes longer. Google likes it too. This data demonstrates to Google that you not only have quality content, but that it’s also engaging.1
- In campaigns that include video in addition to content, the time on site (average session duration) increases dramatically.
- We’ve seen average session duration increase by as much as 227%4
- We’ve seen website traffic increase by as much as 1895%4
- We’ve seen page performance grow by 42.5%4
- 52% of consumers watch videos to the end. Compare that with over 75% of users skimming blog posts, then taking off.2